Dust Identity, a Boston, MA-based provider of an authentication and anchored digital thread solution for real-world objects, raised $40M in Series B funding.
The round was led by led by Castle Island Ventures, with participation from Amex Ventures, Kleiner Perkins, Airbus Ventures, 8VC, and others.
The company intends to use the funds to build relationships with fans through the activation of authentic, game-used merchandise.
Led by CEO Ophir Gaathon, Dust Identity provides an authentication and anchored digital thread solution for real-world objects that connects data to physical things. Its digital thread solution delivers the ability to track and trace an object’s pedigree and provenance throughout its lifecycle – providing access to the right information at the right place and time.
The company’s new product line for mobile is an on-demand solution that reinforces authenticity for any physical object of value by enhancing the traceability and visibility of the object’s origin. The company also signed a partnership with Oxygen Esports, one of North America’s largest multi-title esports organizations to use this new solution.
Dust Identity emerged from stealth in 2018 with support from Kleiner Perkins, Lockheed Martin, Airbus Ventures, and other companies and investors. The company is headquartered near Boston, MA, and has an R&D facility in Princeton, New Jersey.