Stagewell (NASDAQ: STGW), a New York-based company combining culture-moving creativity with technology for marketing, acquired Left Field Labs, a Culver City, CA-based digital agency at the intersection of technology and human-centric design.
The amount of the deal was not disclosed.
Left Field has spent over 15 years building a comprehensive digital offering and joins Stagwell’s Constellation Network to amplify its offering with end-to-end services encompassing strategic innovation, user experience design, adept prototyping, and technological engineering.
Led by Sarah Mehler, CEO, Left Field Labs is a digital agency dedicated to solving common challenges through creativity. Its team of over 100 designers, developers, and strategists has launched digital products and experiences – from VR and websites to apps and experiential installations – for clients, such as Google, Discovery, Android, Estée Lauder, Uber, and Disney.
As part of the Constellation network, Left Field will launch an expansive suite of offerings that bring together AI, digital transformation, and immersive experiences to help companies foster organizational growth and enterprise-wide change. These offerings will guide clients in harnessing AI capabilities adeptly while maintaining enterprise security; transforming product strategy; and creating solutions that enhance workflow efficiencies.
Led by Mark Penn, chairman and CEO, Stagwell delivers scaled creative performance for brands, connecting culture-moving creativity with technology to harmonize the science of marketing, via 13,000+ specialists in 34+ countries. Constellation is a formation of agencies within Stagwell across marketing services from data, insights, creativity, technology, and experiential that includes 72andSunny, Brand Citizens, The Harris Poll, Hecho Studios, Instrument, Redscout and TEAM Enterprises.
This is Stagwell’s third acquisition of 2023, following digital creative agency In the Company of Huskies in April, which joined the Forsman & Bodenfors collective, and Tinsel Experiential Design in July, part of the Constellation Network.
FinSMEs
13/10/2023