Tracer, a New York-based provider of a data intelligence platform, raised $18.1M Series A funding.
The round was led by NewRoad Capital Partners, Progress Ventures, and BDMI, part of Bertelsmann’s corporate venture arm Bertelsmann Investments, with participation from S4S Ventures and Arbour Way Investors. The investor group also includes Alex Rodriguez and Marc Lore’s VCP Ventures, Kevin Durant and Rich Kleiman’s Thirty Five Ventures (35V), Stephen Ross and Matt Higgins’ RSE Ventures, S⁴ Capital Executive Chairman Sir Martin Sorrell, and Gary Vaynerchuk. The close of the round was accompanied by the addition of John Sheehy, Operating Partner at NewRoad Capital Partners, to its Board of Directors.
The company intends to use the funds to expand operations and its business reach.
Incubated out of VaynerMedia in 2015 by co-founders Jeffrey Nicholson and Leighton Welch, and recently appointed President Obele Brown-West, Tracer is a data intelligence platform that works with modern data stack management by eliminating technical complexity. It empowers global brands, data partners and agencies to make strategic decisions by consolidating data sources and enriching it with business insights. Tracer processed more than $1B in transactions before spinning off into a stand-alone entity in 2021. Clients include Sanofi, Condé Nast, Papa Johns, Headspace, Media.Monks, and January Digital.
With offices in New York City and London, the company has a team of more than 70 across four continents.
FinSMEs
11/08/2023