Attn: Grace Raises $2M in Funding

Attn: Grace, a Boston, MA-based incontinence care brand, raised $2M in funding.

The round was led by For Later, with participation from Flybridge, as well as existing investors, including Kapor Capital, Portfolia, Ingeborg Investments, and Commonwealth.

The company intends to use the funds to further expand its distribution network and reach a wider audience of women seeking skin-safe, and more eco-friendly incontinence care.

Founded by Mia Abbruzzese and Alexandra Fennell, Attn: Grace is a Certified B Corporation™ offering incontinence care products made replacing petroleum with renewable, plant-based materials, while cutting down on pollution and minimizing their environmental impact. The company’s products are also made in Certified 100% Carbon Neutral factories and without fragrance, dyes, chlorine, BPA, latex, VOC’s, phthalates and parabens.

The funding followed the May launch in nearly 1,600 Walmart Supercenters nationwide, as well as on Walmart.com and Target.com.

FinSMEs

12/07/2023