Ad Fontes Media, a Westmister, CO-based media bias intelligence company, closed a $4.2M funding round.
The round was led by Aion Ventures and joined by New Community Transformation Fund–Denver (NCTF-D) and several other industry and mission-aligned investors, including ad tech entrepreneur Will Luttrell.
The company intends to use the funds to expand operations and its business reach. This growth includes expanding the team to 15 full-time core team members, 65 analysts and the addition of Dr. Brad Berens in the role of Head of Insights.
Led by founder and CEO Vanessa Otero, Ad Fontes Media provides media bias intelligence-powered solutions and services giving marketers the insights and control they need to maximize their investments in news advertising.
The Media Bias Chart® rates media sources in terms of political bias and reliability. Its flagship Ad Fontes Data Platform, a family of integrated media bias intelligence solutions, allows brand, media, and media technology partners to leverage its comprehensive news source ratings so they can engage with them in real-time in media planning.
Top global brands as well as agencies and measurement companies like IPG’s Mediabrands and Comscore have used Ad Fontes Media to unlock the value of news audiences and determine when and how to advertise alongside news.
FinSMEs
12/07/2023