Sampler, a Toronto, Canada-based provider of a product sampling platform delivering data-driven, personalized experiences, acquired abeo, a New York-based digital sampling agency primarily serving the beauty industry.
The amount of the deal was not disclosed.
With the acquisition, Sampler will further its expertise in the beauty category and accelerate its expansion into Europe and the United States, where abeo currently holds its offices.
Founded in 2019 by Arcade Beauty and led by Allie Sorensen, General Manager, abeo works with its partners to develop a digital sampling campaign that’s custom-designed to meet their internal goals and KPIs. This includes brand media agency support and audience acquisition and targeting recommendations. The company helps team to identify the platform, consumer journey, and sampling campaign email strategy to reach and engage the target audience.
Founded in 2013 by Marie Chevrier, CEO, Sampler is an omnichannel product experiences platform, creating personalized relationships between consumers and brands. The company is available in 23 countries, and has worked across 1,000 brands, including food/snack, vitamins/supplements, personal care, candy, beverage and beauty, creating personalized relationships between people and brands. It has worked with brands, including companies like Procter & Gamble, Target, Kroger, L’Oréal, and Unilever.
As part of the transaction, Arcade Beauty will be receiving a minority stake in Sampler. In addition, as part of an ongoing relationship, both companies have entered into a commercial partnership agreement which will allow for brands to partner with both companies to design end-to-end solutions for promotional activities. Through the deal, the abeo team will be joining Sampler. Arcade Beauty will continue to focus on their core product innovation strategy, primarily supporting the beauty and wellness industry with their sampling and retail solutions.
FinSMEs
12/04/2023