The blockchain industry has grown enormously in recent years and any new crypto project can expect to face some fierce competition.
No matter how innovative a project and its solutions might be, it’s going to need to make a monumental effort to spread the word among the crypto community, and that means designing a laser-focused crypto marketing campaign that targets exactly the right audience.
For crypto project founders, the goal of any crypto marketing strategy is to ensure your brand becomes visible while building a positive reputation. By doing so, your project will be able to grow its community and position itself as an attractive bet for investors, setting the stage for widespread adoption of its platform and services.
Just as with traditional marketing, blockchain PR strategies will involve using a combination of tools to create brand awareness and develop a revenue stream. So it’s necessary to consider the most common strategies employed by crypto projects, before creating a crypto marketing campaign that’s guaranteed to get some attention.
Build a Pro Website
An absolute necessity for any crypto project worth its salt is a slick and stylish website that not only looks great, but shows people what the project is all about. For many people, the project’s website will be their first reference point, so it needs to illustrate what it’s trying to accomplish, how it does this, and the benefits it will provide.
When someone first hears about a new project, they’ll likely search for it on Google or another search engine. So your website must be searchable, targeting specific keywords that people are likely to search for. At the same time, it must be easily accessible too, meaning it should be optimized for both desktop and mobile devices. Ensure that the site contains all of the important information regarding the project, including its products and services, background information, its whitepaper, social media links and so on. Other must-haves include blog posts that go deeper into what the project is trying to achieve, and an FAQ section to help users understand the ins and outs.
Create a PR Campaign
Public relations refers to the process of distributing information and regular updates about the project to the wider crypto community. PR campaigns are generally focused on news releases, blog posts and social media updates, and are designed to raise awareness about the project and generate some excitement.
For marketers, it’s important to keep in mind a few points when creating a PR campaign. When putting out a new story, make sure that it is indeed newsworthy – such as the launch of a new product or service, a new partnership, a token generation event, an NFT airdrop or a key hire. You should avoid sharing news that isn’t interesting. Remember that the news pitch should be concise and to the point, and it should stand out. Moreover, the message should be consistent across all channels, though it can be tailored differently depending on the audiences you’re targeting.
Rather than try to create an effective PR campaign by yourself, it might be better to consider hiring a blockchain PR agency that has extensive connections with journalists and news websites, and the skills required to craft the right message for your audience.
Engage Through Social Media
Social media channels are a key marketing tool for any crypto project, as they provide a way for you to connect with users, build relationships and improve brand awareness. There are some tricks to engaging through social media, and it’s key that you are authentic and transparent. Take care to ensure that your message is focused on providing value, and doesn’t look as if you’re just trying to sell a product.
It’s key to deliver your message across the right social media platforms. The choice of platform will depend on the audience you’re trying to target. For most blockchain projects, sites like Twitter, Telegram and Discord are essential for building a tech-minded community. However, if you’re targeting a younger audience, Snapchat and Instagram might be the places to go. For professionals, LinkedIn is an ideal platform for spreading your message. Reddit, meanwhile, is a great place to go if you want to generate a discussion. For lengthy blog posts that provide greater detail, there’s no better place than Medium.
Create Slick Videos
While some people like to read, many are more responsive to video so it’s important not to neglect such users. Video marketing is an extremely effective way of building up a brand, and it’s often easier to create content that goes viral through this medium.
Just remember that when creating videos, it’s necessary to keep them short and sweet. Most people have a very short attention span so you cannot afford to lose their interest. So not only must your video be concise, but also very informative and entertaining. It should look professional too, making use of graphics where relevant. Nobody is going to sit and watch a video that looks like it was created by teenagers for YouTube.
Once you’ve created a video, be sure to promote it through social media channels like Twitter, Facebook, Discord and Telegram.
Get Crypto Influencers Onboard
Many blockchain startups have embraced the help of crypto marketers and influencers to reach a larger audience, as it’s one of the surest ways to get thousands of people listening. Crypto influencers will already have a receptive audience that’s keen to learn about your project, but it’s still important to choose carefully. After all, different influencers have different kinds of followers. Consider their audience, their reach and the level of engagement they generate. You should also consider how the values of your project align with those of the influencer to create a more cohesive message.
Create a list of potential influencers you’re looking to partner with, and then reach out to them and gauge their interest in your project. They’ll likely let you know if they’re interested in doing business, and then you can start working out a campaign strategy with the ones who are most keen. Remember that there needs to be some benefit for the influencer too. Offer them something of value, such as early access to new products, exclusive news or monetary compensation and they’ll be much more likely to want to work with you.
Hire A Blockchain Marketing Expert
Every crypto project can benefit from hiring a blockchain PR agency. By doing so, you’ll be able to tap into a ready-made network of media outlets, crypto influencers and like-minded projects that might be willing to form partnerships.
The very best marketing firms have teams of talented professionals who’re well versed in the crypto industry and capable of developing a comprehensive PR campaign to achieve your aims. It’s an investment, but it’s one that will pay for itself as it means more time for you to focus on what you do best – building your project.