Chameleon Raises $13M in Series A Funding

Chameleon, a San Francisco, CA-based provider of a product adoption platform for modern software companies, raised $13M in Series A funding.

The round was led by Matrix Partners, with General Partner Ilya Sukhar joining the board of directors. Previous investor True Ventures and operators including Kevin Wang (SVP Product at Braze) and Kevin Mahaffey (Co-founder at Lookout) also participated in the round.

The company intends to use the funds to scale the team and develop new products and features. 

Co-founded by CEO Pulkit Agrawal and CTO Brian Norton in San Francisco, Chameleon is a product adoption platform built to enable modern software companies to personalize and customize their UX. Its no-code builder allows teams to create, deploy, test, and iterate in-product experiences such as banners, tooltips, modals, walkthroughs, and checklists.

In addition to funding, Chameleon has launched HelpBar, a free new product that provides a ‘Spotlight Search’ experience within products so users can search across a company’s existing help articles, developer docs, blog posts, and more, all from inside the product.

The new product follows Chameleon’s ‘Microsurveys’ release, which enables teams to collect contextual feedback from users at scale. Using Microsurveys, responses to NPS and other questions can be piped into Slack, Zapier, analytics tools, data warehouses, and more to complement analysis of quantitative data.

These products– and the Chameleon platform– are already being used by product, product marketing, and customer success teams at more than 300 companies including Twilio, Highspot, and Fivetran.

Chameleon integrates with other key tools in the product stack including Segment, Mixpanel, Heap, Amplitude, Fullstory, Hubspot, Salesforce,, and more. In addition, in-app integrations mean customers can trigger other tools in-app such as Typeform surveys, Calendly modals, Zendesk chat, and more to bring together the full power of their stack in-app.