Firework, a San Mateo, CA-based provider of a livestreaming commerce and digital transformation platform, raised $150M in Series B funding.
The round was led by SoftBank Vision Fund 2. As part of the transaction, Linda Yu, Partner at SoftBank Investment Advisers. has joined Firework’s Board of Directors.
The company, which has raised over $235 million in funding to date, intends to use the capital to increase talent acquisition in engineering, product and marketing, and deliver several enhancements to its overall platform.
Co-founded by Vincent Yang and Jerry Luk, Firework specializes in humanizing the open web through the language of video. Leveraging shoppable video, live streaming commerce and monetization capabilities, Firework empowers tretailers, consumer brands, and publishers to build engaging video experiences on their owned and operated digital properties and across channels at a global scale. The company enables organizations to bring new levels of authenticity and connection to online video experiences, speaking to digital natives in the language they understand fully—and taking control of their own customer data.
FinSMEs
24/05/2022