Permutive Rases $75M in Series C Funding


Permutive, a London UK and New York-based audience platform for publishers and advertisers,  which enables media to be traded in a privacy-safe way, raised $75M in Series C funding.

The round was led by SoftBank Vision Fund 2.

The company intends to use the funds to grow its patented on-device technology and scale its Audience Platform to create a global privacy-first infrastructure for programmatic advertising, now a $155 Billion industry.

Led by Joe Root, CEO, Permutive provides an Audience Platform built on patented on-device and privacy-preserving technology, which enables premium advertisers and publishers to plan, build and activate cohorts — all while keeping everyone’s data safe. The company has created a new model for digital advertising with privacy at its core, where publishers and advertisers can own and control their data while planning and buying campaigns.

Working with clients across Europe and North America, publishers using Permutive include News Corp, Hearst, BuzzFeed, Penske Media, Future plc, The Guardian, Vox Media, Insider, Hubert Burda Media and Condé Nast International.