AnyRoad, a San Francisco, CA-based Experience Relationship Management provider, raised $47M in Series B funding.
The round was led by BlackRock with participation from Andreessen Horowitz (a16z), Runa Capital, and Kaiser Permanente, Rally Ventures, Precursor Ventures, Day One Ventures, Commonfund and Corner Ventures.
The company intends to use the funds to support ongoing investment in product development, integrations and go-to-market strategy and plans to scale the product with a focus on hiring talent in data science, engineering, machine learning and other departments.
Led by CEO Jonathan Yaffe, AnyRoad provides an Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their offline and online experiences. The solution empowers companies to create brand loyalty, change consumer behavior, and understand their brand associations by providing them with data intelligence sourced from experience-based marketing.
It is used by leading brands, including Diageo, Beam Suntory, Unilever, Anheuser-Busch, Budweiser, Honda, Michaels and Tabasco.
FinSMEs
25/02/2022