Woflow, a San Francisco, CA-based data infrastructure company behind food delivery companies, raised $7.3M in Series A funding.
The round was co-led by Base10 Partners and Construct Capital with participation from existing investor Craft Ventures. In conjunction with the funding, Rexhi Dollaku, Partner at Base10 Partners, will join the Woflow board.
The company intends to use the funds to accelerate global team expansion, along with further product development and the launch of a new retail data API offering.
Founded in 2017 by CEO Jordan Nemrow and COO Will Bewley, Woflow provides data infrastructure that helps platforms and marketplaces around the world automate the way they onboard merchant data. A once time-intensive task involving manual processes and labor, customers can embed the solution within their existing merchant onboarding flows to ensure data is digitized correctly and ready to use within their applications. Companies including DoorDash, Deliveroo, Wolt, and Popmenu use Woflow’s Merchant Data Platform to onboard their merchant partners.
To date, the company’s platform has digitized over 60 million products for over 800,000 restaurants and retail stores across North America, Europe, Latin America, and Asia.
FinSMEs
25/01/2022