Mobile apps, especially those designed for Android and iPhone, have quickly become ubiquitous in today’s society and culture. Many people spend the majority of their time using applications on their phones than on a computer.
These apps can effectively replace desktop software such as Microsoft Word or Excel. It has important implications for businesses because there is potential for a mobile app to increase efficiency and productivity.
According to research, mobile apps have been shown to drive greater adoption rates of new technologies across organizations, resulting in better customer satisfaction and revenue generation capabilities. It’s possible because employees are increasingly using apps to browse the internet, purchase items, and book travel. It’s important for businesses to adapt to this new trend because many of these activities were done with a PC before this shift occurred.
It Builds Brand Identity
As a business owner, you make your revenue through traffic, and you can do that with marketing. And marketing can help you build the brand that you can show to your customers. A brand tells people what a business is about and what it can offer its customers.
Through this identity, people will recognize your business and its reputation. Brand growth implies that your business is gaining popularity, which compels people to be curious about what your business offers.
One thing you can do to grow your business is advertisements. An advertisement is a well-known strategy, and it usually leads to more traffic and more profit. It has been done for a long time already. The idea is to draw more people to your business and engage them frequently.
But how do you do that? There’s a lot of ways like TV advertisements, posters, billboards, but the most popular nowadays is the online platform.
Almost everyone has an online presence, and with a smartphone, a person can interact with services using mobile apps. Mobile apps make information gathering and service offerings much easier and more accessible.
That’s why more and more businesses nowadays are opting to invest in a mobile app to grow their brands. Through app stores, you can advertise your mobile app to increase your customer base and keep them engaged in the products and services that your business offers.
It Can Improve Customer Engagement
Mobile apps can increase customer engagement and retention in several ways. Apps can enhance the overall time a customer spends on a brand site, which is a potential boost in sales. Mobile apps can also prevent your customers from purchasing products from other brands.
There are a lot of studies about it too. Experts say that more or less 46% of users are less likely to shop around for other options when they are using a specific brand’s app. Also, they suggested that with a specific company’s mobile app, customer purchases increase significantly both online and offline.
A good example to look at is Domino’s Pizza. With the utilization of their mobile app, they increase their sales. The company’s app has already been downloaded over 10 million times by users, and it has increased their sales by nearly 25%. In fact, mobile app sales have already overtaken desktop sales for the company.
Another industry that highly benefited from mobile apps is the loan industry. By having the accessibility of loan services, you can now take out a loan or see if your loan debt can appear on your credit report.
It Retains and Increases Customer Loyalty
Customer loyalty is essential if you want your business to thrive. Market research suggests an almost 93% chance of customer retention when a company provides excellent service to its clients. With that in mind, you should focus on giving your customers the best possible experience when visiting your site or using your app.
Of course, the first thing you should look into is your app’s accessibility. Experts suggest that when a company doesn’t have a website or an app, 70-80% of its customers are lost. As a business owner, you should know that effective digital marketing has to be fluid, requiring constant updates and new techniques to maintain relevance in the digital market.
That said, mobile apps make customer usage and accessibility much easier. Smartphone users have already surpassed six billion, and if you don’t cater to that demographic, you’re losing a lot of money. A mobile app allows your customers to access your online store or business platform conveniently.
With a superb mobile app and customer service, you can keep a significant portion of your customer base engaged in your services, and there’s also a huge chance you’ll get their loyalty.
Final Words
There are many reasons why you should invest in a mobile app, but the listed above are the most important ones you should consider. By investing in a mobile app, you’re taking advantage of a massive demographic and keeping them engaged and loyal without the use of manpower or building new branches for your business.