FanUp, Inc., a Philadelphia, PA-based mobile gaming company, closed its $4m Seed II funding round.
Backers included Accomplice (DraftKings, Skillz), Alumni Ventures Group (Circle – Crypto), John Albright (co-founder, Relay Ventures, lead investor in The Score), Ruttenberg Gordon Investments, and The Carpenter Family (former owners of the Philadelphia Phillies).
The company intends to use the funds for marketing and growth across sports, esports, pop culture, and brand partnerships, building upon the popularity of in-app interactions with Fanatics, Peloton, Mirror, Nike, Louis Vuitton, and Lululemon, and expand its team, which brings deep industry expertise in gaming, product design, technology, and D2C at Fortune 100 companies.
Led by Tej Bodiwala, founder and CEO, FanUp provides an app to enjoy fantasy sports, esports, and pop culture events together (from NFL, NBA, and MLB to IPL Cricket, The Grammys, and The Bachelor Finale), with friends and rival fans.
- Flex Ball Contests™
- First-ever Cross League Flex Contests
- Multiplayer groups
- Entertaining, personalized content based on user data
- The most engaging social fan community
- Social Media presence (TikTok, IG)
- Peer-to-peer challenges
- Real-Money Parlays
- Brand partnerships
Since launching its app (iOS) in February 2021, FanUp has acquired more than 100,000 users, surpassing $5 million in revenue and 45 million views on TikTok.