Frameplay, a San Francisco, CA-based global leader in constructing immersive intrinsic in-game advertising experiences, raised $8m in Series A funding.
The round was led by Hiro Capital with participation from Razer, a global lifestyle brand for gamers, through its corporate venture arm, zVentures, and Kona Venture Partners.
The company intends to use the funds to expand operations and its business reach.
Led by Jonathon Troughton, co-founder and CEO, Frameplay is a global in-game advertising leader with worldwide offices and teams supporting NA, EMEA, LATAM, and APAC. It enables game developers to place impactful advertising intrinsically within video game environments without disrupting the gameplay performance or experience with amplified brand exposure for advertisers and additional revenue for developers.
The company’s technology is used by many of the world’s most recognizable brands, including Progressive, Microsoft, PepsiCo, Disney, and Pizza Hut.