Accenture (NYSE: ACN) has completed the acquisition of King James Group, a South African creative agency with expertise in brand strategy, creativity and digital marketing services.
The financial terms of the deal, which was announced on September 7, 2021, were not disclosed.
The agency strengthens Accenture Interactive’s focus on putting creativity at the center of experience-led transformation to drive relevance and growth for its clients.
Founded in 1998 with locations in Cape Town and Johannesburg, King James Group offers integrated communications solutions across several industries, including financial services, consumer goods, technology and media.
Its team of 300 skilled creative and brand experts joins Accenture Interactive in South Africa, and brings thinking, capabilities and innovation to organizations across the continent.