Accenture to Buy South African King James Group

Accenture (NYSE: ACN) is to acquire King James Group, a South African creative agency with deep expertise in brand strategy, creativity and digital marketing services.

The amount of the deal – whose completion is subject to customary closing conditions – was not disclosed.

The acquisition will strengthen Accenture Interactive’s focus on putting creativity at the center of experience-led transformation to drive relevance and growth for its clients.
Founded in 1998 with locations in Cape Town and Johannesburg, King James Group offers integrated communications solutions across several industries, including financial services, consumer goods, technology and media. 

Its specialist teams deliver integrated communications solutions which includes PR, above-the-line advertising, below-the-line design and promotional campaigns, digital communications, corporate reputation, content marketing and social media. It also offers retail expertise in the communications mix through its in-house retail studio as well as shopper marketing.

The team of 300 creative and brand experts – led by James Barty, founding partner and chief executive officer and Alistair King, founder and chief creative officer – will join Accenture Interactive in South Africa.