SOS Raises $3.4M in Funding


SOS, a Boston, MA-based creator and operator of interactive vending machines delivering premium products and digital content in public spaces, raised $3.4m in funding.

The round was led by For Later LLC, with participation from the Khan family, owners of the Jacksonville Jaguars and Fulham F.C.; Jerod Mayo, a New England Patriots coach and former player; Ju Rhyu, founder and CEO of Hero Cosmetics; as well as leading executives and founders in real estate, retail, advertising, marketing, sports, and entertainment.

Co-founded by Co-CEOs Susanna Twarog and Robina Verbeek, SOS operates a network of smart vending machines that deliver health and wellness products from brands such as Cora, First Aid Beauty, Hero Cosmetics, Megababe, Kosas, and Ursa Major. The SOS machine is a curvy, elegant IoT-enabled device that delivers individually packaged products via a video touch screen that delivers targeted content and powers a cardless, contactless purchase experience. The company holds five design patents across the U.S., Canada, Europe, and China.

SOS got its start in Boston, and next installation will bring an additional 35 SOS machines to the Florida Panthers’ FLA Live Arena in Sunrise and five machines to the Panthers IceDen in Coral Springs. In the coming months, SOS will expand to new cities and locations across the U.S., including New York, Florida, California, and beyond.