Deep North Raises $16.7M in Series A-1 Funding


Deep North, a Redwood City, CA and Munich, Germany-based AI company transforming video assets into custom-tailored analytics, raised $16.7M in Series A-1 funding.

The round was co-led by Celesta Capital and Yobi Partners, with participation from Conviction Investment Partners (UK).

The company intends to use the funds to make key hires and expand services at scale.

Led by Rohan Sanil, CEO and co-founder, Deep North is a SaaS company offering AI products capable of reading any video data from any existing or new brand of security cameras. With its AI platform, customers can retrofit existing security systems with analytics features, for the purpose of tracking consumer behavior, purchasing habits and more, eliminating the need to install new video hardware.

The platform also is designed to work with a tablet app that displays data outside stores so customers can see current in-store occupancy and estimated wait times to decide when it is safest to enter. In addition, Deep North’s Sanitation Management solution analyzes schedules and coverage of sanitization measures as well as the total time taken for each cleaning activity.

Deep North’s tools are used in a range of sectors including grocery, fashion, big box, QSR and shopping malls. Customers include top Fortune 100 companies in big box retail, grocery, shopping center, and QSR, as well as warehouses, airports and other markets.