Outer, a Los Angeles, CA-based outdoor living brand, raised $50M in Series B funding.
The round was was led by Kathy Xu of Capital Today along with Tribe Capital, C Ventures, TRAC VC, and Upfront Ventures. Existing investors, including Sequoia Capital China, Mucker Capital, Mantis VC, Unpopular Ventures, and Reimagined Ventures also participated in the round.
The company, which has raised $65m in total funding to date, intends to use the funds to accelerate product expansion and materials development.
Led by CEO Jiake Liu and Chief Design Officer Terry Lin, Outer is a direct-to-consumer outdoor living brand whose Neighborhood Showroom™ program allows shoppers to visit the homes of nearby Outer customers to experience Outer products firsthand. It has grown from 50 locations in 13 states in 2019 to more than 1,000 locations in 49 states today.
The company intends to develop new sustainable materials, build an eco-friendly supply chain, and expand their product offering and community. Outer plans to expand internationally before the end of the year and is currently hiring across a variety of teams and roles.
Its most recent launches include the Teak Collection, Aluminum Collection, and Bug Shield Blankets.
FinSMEs
16/09/2021