Balance, a San Francisco, CA-based payments experience platform for B2B eCommerce, raised $25m in Series A funding.
The round was led by Ribbit Capital, with participation from Avid Ventures as well as existing investors Lightspeed Ventures, Stripe, Y Combinator Continuity Fund, SciFi VC and UpWest, and individuals Jacqueline Reses (formerly Head of Square Capital) as well as additional early employees and executives from Square, Plaid, Coinbase, Stripe, and PayPal.
The company intends to use the funds to continue to expand operations and its business reach.
Led by Bar Geron, founder & CEO, Balance is a self-serve digital checkout experience company for B2B businesses. By leveraging payments and risk-assessment technology, any B2B company that sells goods online can now offer their buyers a wide range of payment methods (ACH, Card, Wire, and Checks) and flexible payment terms, and get paid instantly — all in one place.
Balance’s customer base varies from startups to publicly traded marketplaces and ecommerce enterprises across industries such as steel, freight, construction, food ordering, medical supply, apparel and more. The company is already partnering with eCommerce giants like BigCommerce, Magento, B2B eCommerce agencies, and soon to include Salesforce.