Adverity, a Vienna, Austria-based marketing analytics platform, closed a $120m Series D financing.
The round was led by SoftBank Vision Fund 2, with participation from existing investor Sapphire Ventures.
The company intends to use the funds to extend its product range.
Led by Alexander Igelsböck, CEO and Co-Founder, Adverity provides an intelligent data and analytics platform that enables marketing, sales, and ecommerce teams to make insights-driven decisions. With automated data integration from hundreds of sources, the company delivers a single view of marketing, sales, and ecommerce performance across an entire business. Through data visualisations and predictive analytics, the system reveals tangible insights and uncovers real-time opportunities for improving performance and driving growth.
The company also has offices in London and New York.