Seismic Closes $170M Series G; Acquires Lessonly

Seismic, a San Diego, CA-based sales enablement company, raised $170m in Series G funding round which valued at approximately $3 billion.

The round was led by Permira with participation from JMI Equity, Lightspeed Venture Partners, Jackson Square Ventures, Ameriprise, and funds and accounts advised by T. Rowe Price Associates, Inc.

The company intends to use the funds to continue expanding its platform, R&D, and global presence.

Seismic also acquired Lessonly, a training, coaching, and enablement solution, to improve its offering and deliver a comprehensive sales enablement platform.

With the acquisition, the platform now provides a seller experience where sellers can access sales and marketing content alongside learning programs, practice scenarios, and coaching plans in one central location. This combined solution will play an instrumental role enabling teams to increase productivity, consistently beat quota, and build long-lasting relationships with customers.

Led by Max Yoder, CEO, Lessonly provides more than 1,200 companies with training, coaching and enablement solutions. Since its founding in 2012, the Indianapolis-based company has served nearly four million learners worldwide.

Led by Doug Winter, co-founder and CEO, Seismic provides an enablement platform for continuous guidance to improve behavior, content, and skills to win more deals and deliver better experiences. The platform, which integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe, services nearly 2,000 organizations including IBM and American Express. It is headquartered in San Diego, with offices across North America, Europe, and Australia.