Intrinsic, a NYC-based health & wellness eCommerce company, raised $113m in Series A funding.
The round, which brought total raise to $115m, was led by Define Ventures with participation from Link Ventures and others. In conjunction with the funding, Lynne Chou O’Keefe, Partner, Define Ventures, joined Intrinsic’s board of directors.
Founded earlier this year in partnership with Redesign Health, a healthcare innovation platform, Intrinsic is an acquisition and growth platform focused on eCommerce native health & wellness brands selling on Amazon and other eCommerce channels. The company focuses on numerous areas of health & wellness, including Pregnancy & Baby, Healthy Aging, Orthopedics, Digestive Health, Immune Support, Eye Health and Skin Care, bringing capital, healthcare marketing expertise, supply chain expertise, and advanced analytics.
Led by Yadin Shemmer, Co-founder and Chief Executive Officer, Intrinsic also announced the creation of a medical advisory board to provide counsel on acquisitions and innovation. Founding members include Dr. Theodore Leng, (Ophthalmology), Dr. Laurie Green (Obstetrics/Gynecology), Dr. Dena Bravata (Internal Medicine), Dr. David Suarez (Physical Medicine & Rehabilitation) and Dr. Rachel Walsh (Veterinary Medicine).
Intrinsic will be partnering with health and wellness experts, Dr. Mehmet Oz and Tony Robbins, to assist with marketing and strategy. Oz and Robbins are investors in Intrinsic and will serve as strategic advisors to the company.
Shemmer is the formerly Chief Executive Officer of Mango Health (sold to TrialCard in 2019) and President of Everyday Health’s Consumer Group (sold to Ziff Media Group in 2016 for $467 million).