Feedtrail, a Raleigh, N.C.-based healthcare experience management platform, received an additional round of funding of undisclosed amount.
The round was led by existing investors Cofounders Capital and FCA Health Innovations I, an FCA Venture Partners fund.
The company intends to use the funds to scale and meet the demand for its platform, as well as advance its technology, enhancing actionable tools that improve patient and employee experiences while driving strategies, communication, and brand loyalty.
Led by Stephanie Alexander, Chief Executive Officer, and Paul Jaglowski, Chief Strategy Officer, Feedtrail provides secure, cloud-based experience management (XM) solutions and advanced data analytics that enable customer experience teams to engage and connect with the right people at the right time, uncover prescriptive insights, and take purposeful action to drive continuous improvement and measurable results across the lifecycle of care. Over 70 innovative health systems across 4,000 sites in 14 countries already use Feedtrail to uncover explicit opportunities to improve human-centered care and advance better outcomes for people and the business of healthcare.
The company’s customer base includes Novant Health, Cedars-Sinai, USC Keck, and Sentara Healthcare.