Invoca Acquires DialogTech


Invoca, a Santa Barbara, CA-based conversation intelligence platform for revenue teams, acquired DialogTech, a Chicago, IL-based AI-powered call tracking and analytics solution for marketers, in a combined cash and stock deal.

The amount of the deal was not disclosed.

The acquisition will bring to Invoca an investment in product innovation, deeper expertise in key industries, and a broader ecosystem of technology partners, agencies, and digital consulting firms.

With this acquisition, Invoca extends its leadership in the conversation intelligence market and is on track to exceed $100m in revenue.

Led by Gregg Johnson, who will lead the combined company, Invoca provides an Active Conversation Intelligence platform that enables marketing, sales, customer experience, and eCommerce teams to understand and immediately act on the information consumers share via conversations. Through integrations with technology platforms, revenue teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction. It is used by top brands like ATI Physical Therapy, Comfort Keepers, DISH, Mayo Clinic, Mutual of Omaha, Sylvan Learning, Truist, and others.

Led by CEO Doug Kofoid, DialogTech has been recognized as a pioneer in call tracking and analytics and serves Fortune 500 brands, agencies, and fast-growing companies.

The acquisition follows Invoca’s recent release of Invoca for Sales, expanding its solution set to serve revenue teams in contact center sales as well as marketing, customer experience, and eCommerce. As part of the transaction, DialogTech divested the Swydo operating unit. Swydo will continue to partner as an independent entity with Invoca and DialogTech.