Criteo Buys Mabaya


Criteo S.A. (NASDAQ: CRTO), a global technology company providing advertising solutions, acquired Mabaya, a Tel Aviv, Israel and Chantilly, France-based retail media technology company that powers sponsored products and retail media monetization for major ecommerce marketplaces globally.

The amount of the deal was not disclosed.

Led by Jonathan Kogan, CEO, Mabaya is a technology company providing a self-service media monetization platform for marketplaces and retailers. Backed by lool ventures, the company serves hundreds of millions of sponsored product ads every month for major e-commerce sites worldwide. 

The acquisition enables Criteo ability to help marketplace sellers and brands drive more product sales, while enabling retailers and marketplaces to grow new retail media revenue streams.

Mabaya’s technology complements Criteo’s Retail Media solutions, which help omnichannel retailers, brands and agencies deliver first-party data-powered advertising on e-commerce websites and apps, as well as delivers offsite advertising to engage shoppers throughout every stage of the shopper journey.

Criteo Retail Media has grown its presence across more than 100 global retailers, +120 agency partners and over 1,000 brands.