Criteo Acquires Brandcrush

Criteo

Criteo (NASDAQ: CRTO), a New York-based commerce media company, acquired Brandcrush, an Australian company whose platform enables the buying and selling of omnichannel retail media, including offline media channels.

The amount of the deal was not disclosed.

With the acquisition, Criteo will be able to provide a holistic omnichannel monetization solution globally for retailers to manage their entire media inventory across both ecommerce and physical retail while enabling brands and agencies to discover and purchase omnichannel media from retailers. Additionally, the acquisition expands Criteo’s client footprint and capabilities in the Asia-Pacific retail media market, strengthening its global leadership in retail media.

Led by CEO Teresa Aprile, CEO, Brandcrush offers a platform that provides 360° media asset management and activation, ranging from in-store activations such as digital screens, point-of-sale displays, and sampling to out-of-store activations like inbox sampling and inserts, and online activations such as digital circulars, email, and social.

Criteo is a commerce media company that enables marketers and media owners to drive better commerce outcomes. Its Commerce Media Platform connects 22,000 marketers and thousands of media owners to deliver richer consumer experiences from product discovery to purchase.

Brandcrush’s platform is available globally and is currently undergoing integration with Criteo’s retail media solutions. It will also continue to support integrations with financial, digital, audio, and commerce platform partners in retailer’s ecosystems.

FinSMEs

07/03/2023