SnackMagic, a NYC-based gift box platform provider, raised $15m in Series A funding.
The round was by Craft Ventures, with participation from Luxor Capital.
The company intends to use the funds to build warehouse capacity and logistics support for its line of products.
Led by founder and CEO Shaunak Amin, SnackMagic provides a platform to personalize snack boxes to gift and get. Whether users are sending to one person or 1,000, everyone has the freedom to choose from a unique menu of options.
Over the next 9 months, the company plans to diversify its “build your own box” concept into new product categories like meal kits, alcoholic beverages, dessert treats, and non-edible gifts like swag and gift baskets.
SnackMagic provides features like global gifting, including company swag in snack boxes, branded boxes, and a Corporate Plan that enables multiple gift givers to use a central account.
Toyota, Microsoft, Okta, Fidelity, Amazon, Google, Spotify, Harvard, Stanford, Virginia Tech, MIT, and Princeton already signed on as customers.