Atrium Raises $20M in Series A Funding


Atrium, a San Francisco, CA-based proactive data-driven sales management platform that empowers sales managers to use metrics to improve team performance, closed a $20M Series A funding round.

The round was led by Craft Ventures with participation by Bonfire Ventures, Bullpen Capital, Charles River Ventures, and over 100 go to market leaders.

The company plans to use the funding to grow its product development team and deliver innovative solutions to expand its customer base.Ā 

Led by Jason Heidema, CEO, Atrium provides a Data-Driven Sales Management platform that empowers sales managers to improve team performance. Sales teams at 200+ companies like Figma, Zuora, SalesLoft, LaunchDarkly, SaasOptics, etc. use the dashboards, goals, insights and alerts in the platform to hit their sales productivity and revenue goals.

Atrium alsoĀ released its new Automated Insights Engine which continuously analyzes rep performance, surfaces the underlying root causes from hundreds of KPIs, and suggests recommendations on what to do next.