Alyce, a Boston, MA-based provider of a Personal Experience (PX) platform, raised $30m in Series B financing.
The round was led by General Catalyst with participation from incumbent investors Manifest, Morningside, Boston Seed Capital, Golden Ventures, and Victress Capital. In conjunction with the funding, General Catalyst’s Executive-in-Residence Lou Shipley joined Alyce’s board and Managing Partner Larry Bohn will become a board observer.
The company, which has now raised $48M to date, intends to use the funds to accelerate growth through R&D, hiring, increased sales and customer support.
Led by Greg Segall, founder and CEO, Alyce provides a SaaS Personal Experience (PX) platform for corporate gifting, swag and direct mail with interactive physical or digital invitation to a virtual marketplace, and a secure redemption process so enterprises can engage with prospects, customers, and employees in a relevant manner.
The marketplace consists of nearly 10,000 physical products and experiences and leverages AI algorithms to filter and fulfill requests based on recipients’ individual interests. Once those are identified and applied, gifts are sent with personal notes and tracked every step through delivery. Integration with CRM, marketing technology such as Marketo and Vidyard, sales engagement platforms such as Salesforce, Outreach, and Salesloft combined with built-in analytics, enable sales and marketing teams to scale their outreach, pull insights to inform campaigns, outsource inventory management, and offer a wide variety of choices. Recipients can also choose to forgo gifts or swag altogether and donate to a charity of their choice, selecting from more than 1.4 million charities and growing through Alyce’s donation marketplace.
Alyce currently has nearly 170 employees across 7 countries.