Blippar, a London, UK-based Augmented Reality (AR) technology company, closed a $5m Pre-Series A funding round.
The round was co-led by Chroma Ventures, the investment arm of Paddy Burns’ and Chris van der Kuyl’s gaming company 4J Studios, and West Coast Capital, the private equity arm of Scottish entrepreneur Sir Tom Hunter and family, with participation from Globalive Capital. Chroma Ventures principal, Chris van der Kuyl, joined the Blippar board as a Director along with tech entrepreneur Justin Cooke.
The company intends to use the funds to further develop its technology and accelerate its growth in key markets including the US, Europe and Asia.
Led by Faisal Galaria, CEO, Blippar is a technology company that specialises in augmented reality (AR) content creation and publishing to any smartphone and the web. Its AR creation and publishing platform, Blippbuilder, enables everyone from teachers to creative technologists globally to create and publish their own AR experiences. Blippar’s augmented reality studio, “Studio B”, incorporates a team of strategic advisors and designers that can create a bespoke AR campaign to meet individual KPIs.
Since launching in the UK in 2011, Blippar’s technology has been used by world-leading brands including PepsiCo, Pearson, Burberry, Cadbury, L’Oréal, GSK, Rugby World Cup and Procter & Gamble to create experiences which deepen awareness and consumer engagement.