Quirk, a London, UK-based consumer fintech startup, raised £300k in pre-seed funding.
Backers included SFC Capital and angel investors.
The company intends to use the funds to grow the team and expand its product offering.
Led by Nafeesa Jafferjee, Co-Founder and Chief of Product, and Nikos Melachrinos, Co-Founder & CEO, Quirk uses unique personality testing to deliver tailored financial advice to young professionals. The app uses a unique personality test – based on psychological principles such as the “big five” personality traits – to understand users in detail and deliver personalised advice.
With support from expert psychologists, the company uses behavioural research to deliver a personalised product experience with educational content and insights about users’ spending habits to give them clarity and access to data about their money, presented in an actionable way.
Quirk currently has more than 1,000 beta users using the app, with a further 5,000 people on the waiting list. Both iOS and Android versions are available for beta testers through the Quirk website, and the apps will launch publicly on app stores in March 2021.