Avenir Raises $530K in Pre-Seed Funding

Avenir, a London, UK-based wealth management solutions provider, raised $530K in Pre-Seed funding.

Backers included SFC Capital, Techstars, and angel investors with financial institutions such as FNZ, JP Morgan, and Morgan Stanley.

The company intends to use the funds to expand operations and development efforts.

Led by Jeremy Bensoussan, CEO, Avenir specializes in personalised investing solutions in the UK for wealth managers and financial advisors. With it, advisors can integrate their clients’ values into investment strategies and create customised portfolios and exchange-traded funds (ETFs) used to their clients’ goals and principles. Leveraging artificial intelligence (AI) and direct indexing technology, Avenir offers personalised investment solutions that reduce administrative time for advisors but also showcase tangible impact beyond financial returns to their clients.

Commenting on the news, Jeremy Bensoussan said: “The support from SFC Capital, Techstars, and our angel investors confirms our mission’s importance. With this funding, we’re poised to disrupt the £1.2 trillion in assets under management within the wealth management sector in the UK, while continuing to innovate and deliver exceptional value to financial professionals and their clients.”