WarnerMedia, a media and entertainment company, completed the acquisition of You.i TV, an Ottawa, Canada-based provider of cross-platform development tools for TV and media companies.
The amount of the deal was not disclosed.
You.i TV provides You.i Engine One, an enterprise development platform that delivers video apps across mobile, tablet, game consoles, streaming devices, set-top boxes, and Smart TVs using a single codebase. The single codebase approach allows developers to build app features and make user experience changes once and then deploy across a variety of devices and operating systems, saving time and speeding delivery.
You.i Engine One technology will help rapidly deploy WarnerMedia’s HBO Max direct-to-consumer offering to a variety of platforms in markets worldwide. In 2021, HBO Max is slated to expand into Latin America and HBO branded streaming services in Europe will begin to be upgraded to HBO Max.
WarnerMedia and other affiliates of AT&T currently utilize You.i TV technology to enable apps for AT&T TV Now, TNT, TBS, truTV, B/R Live, Rooster Teeth, DIRECTV GO in Latin America, WarnerMedia International, and the WarnerMedia RIDE in-car entertainment experience in partnership with AT&T and General Motors.
You.i TV has been developing the You.i Engine One technology for nearly a decade. WarnerMedia has been an investor in You.i TV since 2016, and Jason Press joined the You.i TV board of directors in 2019.
Part of AT&T Inc. (NYSE:T), WarnerMedia is a media and entertainment company that creates and distributes premium and content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others. The organization also includes Xandr’s suite of advanced advertising solutions designed to help to improve advertising for brands, publishers, and consumers.