Facebook (Nasdaq: FB) is to acquire Kustomer, a NYC-based CRM that enables businesses to manage all customer interactions across channels.
The amount of the deal, which is subject to customary closing conditions and regulatory approval, was not disclosed.
Some media outlets said the amount of the transaction was $1 billion.
With the acquisition, Facebook will give businesses access to tools that deliver service and support. Facebook plans to support Kustomer’s operations by providing the resources it needs to scale its business, improve and innovate its product offering.
Led by Brad Birnbaum, CEO and Co-Founder, Kustomer is an omnichannel CRM platform that brings customer conversations from various channels together into a single-screen view. It allows businesses to automate repetitive tasks so their agents can maximize the time and quality of interactions with customers.