GUURU Solutions Ltd, a Zurich, Switzerland-based SaaS customer service startup, raised $5M in a Series A extension funding.
The round, which brought total financing to $7.9m, was led by Spark Invest and joined by existing investors Investiere, EquityPitcher Ventures and Swiss Post Ventures.
The company intends to use the funds to double down on its expansion in Europe while continuing to invest in product development, particularly in its AI with human-in-theloop technology.
Led by CEO Tonio Meier, Guuru provides a SaaS platform which combines AI with human support to enable companies to leverage their community of experienced product users to help support seeking customers in real time as well as provide feedback of their chats to the SmartBot, accelerating its learning curve. Often repeated questions can therefore quickly be identified and automated. AI recognises the content of the question and sends it to the best source of knowledge. Customer requests can therefore be answered around the clock, with the best possible quality at the lowest possible cost.