Wild Cosmetics Raises £2M in Seed Funding


Wild Cosmetics, a London, UK-based design-led personal care startup, raised £2m in seed funding.

The round was led by Jam Jar Investments.

The company will use the funding to expand its product range, drive international expansion and continue to invest in team & tech.

Launched in August 2019 by Freddy Ward (31) and Charlie Bowes-Lyon (31), Wild Cosmetics provides Wild, a gender neutral line of scented, effective natural deodorants. The products come with a reusable aluminium case available in four metallic shades – aqua, purple, coral and silver – colours that recall the latest must-have tech accessory. Made in Bournemouth, the biodegradable deodorant comes in a bamboo pulp refill that’s inserted into the case via a simple twist mechanism. 

Upcoming launches for late 2020 include three new fragrances: Lavender Mist, Cotton Breeze and an autumnal Toffee Apple will join the original line up of Coconut Dreams, Mint Fresh, Rose Blush, Bergamot Rituals and Orange Zest. 

A new line of magnesium based, bicarbonate free deodorants formulated for sensitive skin is also on the way. 



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