PlayOn! Sports, an Atlanta, GA-based high school sports media company, raised $25m in Series B funding.
The round was led by BIP Capital, with participation from new investors Jeff Vinik, Teall Capital, and Crossover.
The company intends to use the capital to accelerate the deployment of the Pixellot automated production solution throughout the high school market, as well as for additional investments in its consumer products and automated marketing infrastructure.
Led by David Rudolph, founder and CEO, PlayOn is a high school sports media company operating the NFHS Network, a joint venture with the National Federation of State High School Associations (NFHS) and its member state high school associations. PlayOn is responsible for the day-to-day operations of the NFHS Network, which delivers live and on demand high school events at http://www.NFHSnetwork.com and related apps.