Shenandoah Valley Organic (SVO), a Harrisonburg, Va.-based organic meat company, closed $15m funding round.
The round was led by NRV with participation from Open Prairie, as well as existing investors S2G Ventures and Middleland Capital’s VTC Innovation Fund.
This investment will enable SVO to continue expanding its retail footprint and Farmer Focus brand offerings. The company intends to use the funds for investments in plant modernization to increase throughput volumes, as well as expanded marketing and brand outreach focused on growing Farmer Focus fresh and value-add product sales in leading grocery stores and retail locations throughout the United States.
Founded in 2014 by CEO Corwin Heatwole, SVO produces the Farmer Focus™ brand, a mission-based, values-driven organic meat brand that provides traceability. Through the company’s business model, farmers receive fair compensation for their work and make decisions for their own businesses.