Oracle (NYSE:ORCL) is to acquire CrowdTwist, a NYC-based cloud-native customer loyalty solution for brands to offer personalized customer experiences.
The amount of the deal was not disclosed.
Led by Scott Matthews, CEO, CrowdTwist provides a cloud loyalty solution for marketers to develop a more complete view of the customer and offer discounts, points, check-ins or rewards.
Together, Oracle and CrowdTwist will enable organizations of all sizes to deliver personalized engagement and extend loyalty and reward programs to a brand’s most beneficial customer behaviors.
The combination offers several benefits to customers:
– couple loyalty programs with the orchestration of B2C brands and customers through existing integration with Oracle Responsys;
– Heighten customer intelligence and the value of loyalty program data through future integration with Oracle CX Unity;
– Utilize loyalty and retention data to optimize B2B marketing campaigns via expanded integrations with Oracle Eloqua; and
– Deliver comprehensive, end-to-end loyalty view at transaction and store levels by extending current integrations with Oracle’s industry-specific retail, hospitality and food & beverage applications.
Upon the close of the acquisition, the CrowdTwist team will join the Oracle Customer Experience (CX) Cloud organization.