Hasbro to Buy Entertainment One, for US$4.0 Billion

hasbroHasbro, Inc. (NASDAQ: HAS), a Pawtucket, Rhode Island-based play and entertainment company, acquired Entertainment One Ltd. (LSE: ETO), a Toronto, Canada-based studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content, for approximately £3.3 billion or US$4.0 billion.

The acquisition will advance Hasbro’s position adding global preschool brands with proven success and strong financial returns across platforms to its portfolio. eOne’s capabilities to bring content across platforms will strengthen Hasbro’s ability to monetize and bring to market its IP in new formats, including over-the-top (OTT) and premium platforms, music, location-based entertainment, AR and VR.

Led by Darren Throop, chief executive officer, Entertainment One is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. Its expertise spans across film, television and music production and sales, family programming, merchandising and licensing, and digital content.
The network includes international feature film distribution company Sierra/Affinity; Amblin Partners with DreamWorks Studios, Participant Media, and Reliance Entertainment; Makeready with Brad Weston; unscripted television production companies Whizz Kid Entertainment and Renegade 83; live entertainment leaders Round Room Entertainment; world-class music labels Dualtone Music Group and Last Gang; and award-winning emerging content and technology studio Secret Location.
The company has a presence in London, Los Angeles, Toronto, New York, Hong Kong, Melbourne and Shanghai. Its entertainment executives will join Hasbro to further strengthen the team.

Led by Brian Goldner, chairman and chief executive officer, Hasbro is a global play and entertainment company committed to creating play experiences from toys and games to television, movies, digital gaming and consumer products.
The company offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, MAGIC: THE GATHERING and POWER RANGERS, as well as premier partner brands.
Through its entertainment labels, Allspark Pictures and Allspark Animation, Hasbro is building its brands globally through storytelling and content on all screens.



Join the discussion