Morphe Holdings, a Los Angeles, CA-based global beauty company, received a private equity investment of undisclosed amount.
General Atlantic will acquire a majority stake in the company alongside existing investor Summit Partners and co-founders Chris and Linda Tawil.
Founded as a professional makeup brush company in Los Angeles in 2008 by Chris and Linda Tawil and led by Myles McCormick, Chief Executive Officer, Morphe has grown into a global beauty company developing a portfolio of digitally-led, direct-to-consumer beauty brands to include its initial one called Morphe.
Over the past decade, the company has expanded its category mix and developed an influencer-led platform.
The investment will accelerate the brand’s global expansion and the next phase of growth as a platform for emerging artists, creators and beauty brands.