Spectrio, a Tampa, Fla.-based provider of in-store marketing solutions powered by content and technology, acquired Media Distribution Solutions (MDS), a Plano, Texas-based provider of low-cost, on-demand video creation solutions.
The amount of the deal was not disclosed.
Spectrio plans to fully integrate the MDS platform into its own proprietary platform to further accelerate its capability to provide content at scale across avenues both online and on-site.
Today, small and medium businesses utilizing MDS’ on-demand custom video can distribute their content online, on social media, on television and through other digital distribution channels.
With the acquisition, these businesses will now have the opportunity to leverage Spectrio’s in-store digital platform to deliver their content inside their location, to bridge online marketing and on-location experience to strengthen brand consistency and identity.
MDS has produced and delivered more than 500,000 videos for small and medium businesses worldwide using their proprietary full-service video technology platform. In addition to its customizable video content, MDS’ platform enables clients to track the video creation process, as well as manage online video campaigns and monitor customer data.
Led by Dax Brady-Sheehan, Chief Executive Officer, Spectrio provides in-store marketing solutions powered by content and technology. Its major technology solutions include: Digital Signage, Interactive Kiosks, Wi-Fi Marketing, In-Store Music and Marketing, On-Hold Marketing, and Scent Marketing.
They serve more than 90,000 locations, ranging from individually owned businesses to Fortune 500 companies.