Spectrio, LLC, an Oldsmar, Florida-based full-service provider of customer engagement solutions to a diversified set of enterprise and small to medium sized businesses, received an investment from Bertram Capital.
The amount of the deal was not disclosed. Bertram acquired the interest in Spectrio from The Riverside Company, which has been the majority investor since 2014 and sourced and integrated seven add-on acquisitions that expanded the company’s customer base and geographic presence while adding new service offerings.
Founded in 2002 by Aaron Kleinhandler and Mitch Keller, who built the company through 24 acquisitions, Spectrio offers subscription access to a suite of customized content solutions ranging from on-hold messaging to digital signage and in-store music and messaging, enabling clients to engage and educate their customers, thereby increasing sales and improving customer retention.
Kleinhandler, who will remain as CEO, has led the business through two successful private equity exits and is retaining a meaningful portion of his ownership in the business.