yulife, a London, UK-based life insurance company which puts wellbeing at the core of its insurance offering, secured £10m in Series A funding.
The round was led by Creandum Funds, with participation from MMC Ventures and Notion Capital and existing investors Anthemis Exponential Ventures, RGAX and OurCrowd.
The company plans to use the funds to further develop their product and reach more businesses.
Founded in 2016 by serial entrepreneur Sammy Rubin, yulife is a life insurance company which rewards its members for living well now, as well as protecting the people around them in the future. It addresses the needs of large companies and SMEs alike, offering an end to end digital journey to streamline the buying process, and engaging with each member directly via their wellbeing app, which encourages members to complete simple wellbeing activities, such as walking or meditation, by rewarding them with Avios air miles, vouchers and gift cards from partner brands including Amazon and ASOS.