Snowplow, a London, UK-based behavioral data management platform, raised $10m in Series A2 funding.
The round was led by Atlantic Bridge, with participation from existing Series A investor MMC Ventures.
The company intends to use the funds to continue to expand in the US, Europe and Asia-Pacific, including supporting the global community of Snowplow open-source users, and to accelerate its product roadmap for data teams.
Led by Alex Dean, CEO and co-founder, Snowplow empowers data-informed companies to build a data asset that delivers behavioral data to power their data products. Unlike packaged analytics providers, the company is designed to adapt to specific business needs, giving companies full control of their behavioral data with the flexibility to define how data is collected, structured, processed and modeled, enabling a wide variety of use cases. Use cases powered by Snowplow range from customer journey analytics and marketing attribution, to product analytics and paywall optimization.
The Snowplow product is a behavioral data management platform, built for data teams. Snowplow lets users track, contextualize, validate and model customers’ behavior across their entire digital estate. Behavioral data is available in real-time and is delivered to a data warehouse of choice, to power a wide range of use cases, from analytics and reporting to data products and machine-learning. The Snowplow product is distributed as ‘private SaaS’, running in your own cloud environment (AWS and/or Google Cloud) and giving users complete ownership and control of their data.
Snowplow has over 150 customers across a broad range of sectors and geographies, including Strava, The Economist, Weebly, Hudl, Auto Trader, Omio and Secret Escapes; as a Commercial Open-Source Software (COSS) company, the company also has tens of thousands of open-source users.