Hatch, a destination and lifestyle brand for women before, during and after pregnancy, raised $5m in Series A funding.
The round was led by Silas Capital with participation from M3 Ventures.
The company intends to use the funds to accelerate initiatives including product expansion, community-driven retail rollout and content development.
Founded in 2011 by CEO Ariane Goldman, Hatch is a lifestyle brand, which offers maternity clothing and clean beauty products that directly address the issues women face during pregnancy and postpartum.
After opening two physical retail locations in New York and Los Angeles, the company has grown from a digitally native, direct-to-consumer brand to an omnichannel business.
The company is already activating several new markets with its [email protected] partnership which launched in 9 cities in April and has a partnership with another major retailer set to begin later this year.