Cure Hydration, a functional hydration brand formulated with organic, plant-based ingredients, raised $2.6m in seed funding.
The round was led by Lerer Hippeau with participation from M3 Ventures, Litani Ventures, Andy Roddick, Nas, Matthew Dellavedova, Philip Krim, co-founder & CEO of Casper, Nick Green, CEO of Thrive Market, and others.
The company will use the funds to scale the team, build customer awareness in the market, and develop new functions and flavors.
Led by Lauren Picasso, Founder & CEO, Cure Hydration is an organic hydration brand with a science-backed formula, plant-based ingredients, no added sugar and electrolytes centered around inclusivity and well-being – from marathon runners to those struggling with chronic illnesses. The company also announced expansion to 4,200 retail stores nationwide including CVS, Walmart, Whole Foods and Urban Outfitters. Within this rollout, Cure is also launching new flavors and functions, including Ruby Riot Grapefruit and Laser Focus Matchs.
The medical advisory board includes Dr. Roshini Rajapaksa (Gastroenterologist), Dr. Dana Cohen (General Medicine, Author of Quench), and Brooke Alpert (Nutritionist, Author of The Sugar Detox).