Boomtown, a San Francisco, CA-based provider of intelligent software and services for B2B enterprises to deliver an improved customer experience, secured $12M in Series B funding.
The round was led by Telstra Ventures with participation from Capital One Growth Ventures and returning investors Nyca Partners, Commerce Ventures, Spider Capital and NHN Ventures.
The company intends to use the funds to accelerate continued growth as well as invest in its Relay Software-as-a-Service (SaaS) platform.
Led by Alfred ‘Chip’ Kahn IV, Founder & CEO, Boomtown provides organizations that sell, activate and support business technology products with a platform to simplify the complexity of delivering insightful customer experiences at scale.
Using its Relay platform, technology solution providers can communicate with their customers in efficient and engaging ways, collaborate across organizations to answer questions, and resolve issues fast. Relay also has an expert network where teams can access programmable remote and field services to augment their existing operations.
Through over 175 technology partners, over 350,000 business locations are served via Relay which has over 2,500 unique products and services indexed.
Boomtown also announced the appointment of Robert HB Baldwin, Jr. to its Board of Directors. Mr. Baldwin, who also serves on the Board of Global Payments Inc., brings experience in finance and operations together with key industry relationships.
He joined Heartland Payment Systems in 2000 as its CFO and helped manage its ensuing growth through its IPO in 2005 and the eventual $4.3 billion sale to Global Payments in 2016.
Before joining Heartland, Mr. Baldwin served as a Managing Director in Smith Barney’s Financial Institutions advisory business.